Thursday 5 May 2011

Evaluation ‘How effective is the combination of your main task and ancillary text?’

Images:
We decided not to just use a screen capture from our trailer, although we did discuss it. So we took separate photo's specifically for the film poster. We created our poster using photoshop. We added a scribbled text in the background saying "I AM EMMA", in dark shades, to give a psychotic eary atmosphere.

Story Board




























Our Filming Schedule for I AM EMMA

 

October - storyboard, moodboard, casting

November - Begin filming with Zoe and Emma, and eventually Sam
December - completed rough edit - audience feedback
January - Film younger Zoe and Emma
February - completion
 
 

SHOTLIST

TITLE
- Long profile shot
- Over the shoulder
- close up shot (2 girls)
TITLE
- Close up shot
- Point of view
- Long shot
TITLE
- Over the shoulder
- Profile shot
- extreme close up shot
- over the shoulder shot
- extreme close up
TITLE

HOW DID YOU USE MEDIA TECHNOLOGIES IN THE CONSTRUCTION, PLANNING,RESEARCH AND EVALUATION STAGES

- wordpress
- canon digital camcorder
- blogger
- adobe photoshop elements 9
- youtube
- canon dslr camera
- final cut pro

SOFTWARE:
"Final Cut Express is a non-linear video editing application created by Apple Inc. It is the consumer version of Final Cut Pro and is designed for advanced editing of digital video as well as high-definition video, which is used by many amateur and professional videographers. Final Cut Express is considered a step above iMovie in terms of capabilities, but a step underneath Final Cut Pro and its suite of applications."
we used different software to AS, we learnt how to use Final cut pro, as apose to imovie. Although imovie was much easier to use, Final Cut enables us to get a more precise, detailed edit. It broadened our options in terms of how high a standard we could edit to. It was a difficult step to move on from imovie to final cut, just because we were so used to using iMovie, and because iMovie was so much simpler to use. Final cut is far more techinical and takes a lot longer to get used to, but it was worth it in the end as we could edit more intensly.

"Adobe Photoshop Elements is the consumer version of the Adobe Photoshop raster image editing product, targeted at hobbyist users and hence sold at a fraction (roughly 1/6) of the cost of the professional product. It contains most of the features of the professional version but with fewer and simpler options. The program allows users to create, edit, organize and share images, all from the same product."
Unlike AS, in A2 we had to create a poster and magazine cover as well as the trailer. It seemed obvious that photoshop would be the best way to create a poster and magazine cover to as high a standard as possible. Photoshop was much easier to pick up than Final Cut, although we did have very little experience with it. Photoshop enabled us to manipulate our photo's effectivly, and to combine more than one photo together, to give a layered effect, something commonly seen on magazine covers and film posters.

HARDWARE:
We used the canon camcorder to record our footage, at times it was hand held, but for the majority of the filming we used a tripod.
For the photo's we used a Canon DSLR camera, and used the tripod to support it in order to get a steadier shot.




Wednesday 4 May 2011

Cowboys & Aliens Magazine Cover

This magazine cover is completely different to the Godfather cover. It is full of colour, action, light, and big writing. Straight away it becomes obvious that this film is targeting males rather than females, because of the excessive use of blue and violence; typically attractive to boys.
Our eyes are drawn to the bright red title EMPIRE, even though it is layered behind the figure. This cover has about 4 layers, giving it an almost 3D effect, with everything jumping out at you. It's busy, and crammed with different information - At the top of the cover it says "Magazine of the Year", which is obviously promoting the magazine itself, then it advertises a number of other films that they have written articles about inside, and then it says "GAME OF THRONES - HOW FANTASY GOT SEXY".. Again, appealing to males.
The colours could symbolise different themes, for example, the red could connote blood and gore, the misty blue and greys from explotions suggest danger, and the little patch of fire again connotes danger, all of these are behind the figure though, which suggests that he can dodge them all.

The Godfather Magazine Cover

This magazine cover is very simplistic. It looks more like a work of art than a magazine cover, because of the intensely detailed portrait, and the plain black background. There is no advertisements on the page, and there is very little colour - the only colour being in the title, and even that is just a bland brown colour. It simply reads "THE GODFATHER - The greatest movie of all time". This does the film alot of justice because it's suggesting that that is all that needs to be said, and that the film is so good that it deserves the whole page to be dedicated to it, instead of sharing it with advertisements for other films or the rest of the magazine's features. The bar code, pricing, issue number, date, etc is all in a small white box in the bottom corner, which creates as little distraction as possible. This is not a conventional movie magazine cover, it is an exception, which automatically suggests that the film is an exceptionally good one. This cover says so little about the film itself, which is effective because it makes the audience want to know what it's about, and why it deserves to stand out. The use of light and dark leaves so much mystery, we are left wondering why this man is in so much darkness, but we know it means that the film is going to have a dark plot. This cover attracts a variety of audiences, most likely from the ages of 15/18 and above. Obviously this wouldn't attract people that have a specific taste such as comedy or romance, but anyone that enjoys horrors, thrillers, psychological thrillers, etc would be drawn in. I think that it would be less likely to attract a younger audience because of the lack of colour; colour is what is normally the most eye catching and attractive feature, and obviously this has none, its got a mysterious darkness rather than an exciting explosion of colour.