Trailer Analysis
I chose to annalyse this trailer because it stood out as quite different to the others i have recently seen.
The most noticable thing about this trailer is the genre confusion. For the first half of the trailer, it seems that the film could be a romantic comedy. The light hearted non diagetic music, the warm cutaway voice, the comforting smiles.. After watching the trailer again, however, more and more clues become much clearer. For example, the first thing that one of the main characters says to Mr Ripley is; "You're so white, ever seen someone so white?!" This could suggest a certain irony; he was white when he first met them, so pure and innocent, clean. But by the end he is blood red.
Exactly half way through the trailer there is a change in music; the music becomes high pitched, the sound of strings, suddenly the whole pace of the trailer is sped up dramatically, in comparison to the calm, gentle music before. This leads to a change in atmosphere, the mood of the trailer becomes very unsettling, and uncomfortable to watch. Again, after watching the trailer for a second time, the beggining of the trailer becomes very disturbing; the happiness and the general tone seems unreasonable, it doesnt make sense.
As the speed of the music increases, the length of the clips decreases. Everything is very fast, there are flashing transitions between clips, the occasional scream, and this is when the audience realise it is deffinately isnt a romantic comedy.
The target audience of this film would be 16+. Although the trailer doesnt seem to follow that. The beginning of the trailer would seem to be more for middle aged to elderly, but the second half 16+. This is because of the whole mood of the first half; the music, the long, comfortable clips, the friendly cutaway, laughing smiling, etc. The second half is more towards 16+ because it seems much more thilling, more jumpy, with more suspense.
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